FBHP Digital Ads

I designed a comprehensive Tennessee digital advertising campaign for Farm Bureau Health Plans, creating targeted ad creative for multiple life stages including individuals turning 26, young professionals (26–35), growing families (35–45), established households (45–55), pre-retirees (55–65), and retirees (65+). The campaign delivered customized messaging, imagery, and calls to action for each audience segment while maintaining a cohesive brand system across Facebook, Instagram, and display placements. The result was a scalable digital ad system that strengthened Farm Bureau’s presence across Tennessee and connected meaningfully with audiences at every stage of life.