About Me
Matthew Haynes
I’m Matthew Haynes, a Nashville-based graphic designer specializing in brand systems, digital design, and campaign creative. I graduated from the Savannah College of Art and Design (SCAD) with a BFA in Graphic Design and began my career working as a freelance designer and photographer, partnering with organizations like Centennial Park Conservancy and Memphis Capital.
In 2025, I joined Farm Bureau Health Plans as a junior designer and quickly grew into a lead design role, supporting large-scale campaigns, brand system refreshes, digital advertising, animation, sponsorship activations, and sales materials across multiple states. My work helped support major partnerships with Ryman Auditorium and Nashville SC, large regional ad campaigns, a new website rollout, and a full brand guide refresh.
I specialize in building clean, scalable visual systems that help brands grow, launch, and connect with their audiences. I bring a strategic mindset, strong execution, and a deep understanding of how design supports real business goals.
Today, I’m focused on partnering with brands and teams who value strong creative, clear strategy, and meaningful results.
Farm Bureau Health Plans Ryman Bluegrass Nights poster design
Nothing for Something social media
Lisbon Metro subway logo
Farm Bureau Health Plans in stadium LED banner animation
Tactile Designs web design
Nothing for Something book design
Where strategy meets visual expression.
Professional experience in web, print, digital, campaigns, live events, and more. I specialize in brand identity and design that’s intentional, adaptable, and built to support long-term growth across platforms.