The Mission:
Crafti Crumbs is a bakery located in New York. They are looking to make their bakery more engaging by trying new marketing strategies to reach out to their clients
Services:
Brand Identity Design
Marketing Strategy
Audience Research
Outcomes:
After doing research on the perception of the brand and target audiences then we are able to build out a creative strategies that will bring in clients.
Crafti Crumbs is a bakery located in the heart of New York, NY. They offer a wide range of baked sweet treats that would make you smile at first glance. Crafti Crumbs thrives on its local community bringing on a comforting, warm, and inviting experience for everyone.
MARKETING STRATEGIES
Seasonal Stories
Seasonal Stories is a campaign series that leverages the visual beauty and signature flavors of each season to engage customers and reinforce Craftí Crumbs’ reputation for seasonal specialties. Each story immerses customers in a whimsical, seasonally themed world—anchored by original characters and narratives that bring the brand to life.
For example, “Mr. Hedgehog’s Harvest Festival” invites customers into an autumnal celebration through cozy illustrations, rich fall flavors, and warm, nostalgic design elements. Every product, display, and social post becomes part of Mr. Hedgehog’s journey, turning seasonal baked goods into part of a larger, story-driven experience.
Snacks and Crafts
Snacks & Crafts is an interactive campaign that puts a seasonal spin on the classic idea of arts and crafts—inviting customers to become part of the creative process. Centered around a curated menu of treats, each purchase includes a themed crafting kit, allowing guests to decorate their own desserts with seasonal toppings and imaginative flair.
This hands-on experience encourages playful engagement, making seasonal flavors even more memorable. By blending creativity with nostalgia, Snacks & Crafts inspires social sharing and repeat visits, as customers return to explore new kits and showcase their custom creations with friends and family.
Strategy 1: Seasonal Stories
